Search Engine Optimization – Does it even exist?

I had someone reach out to me through LinkedIn today with a question I get a lot, “Do you do SEO?” Wellllll… there’s not a quick answer to that unless I didn’t know what it meant or didn’t do it at all and said, “no.” So, I quantified the answer in detail and figured I’d share the reply I sent this person:   Hello _____, Thank you for your message. I do not ‘specialize’ in SEO. I do use plug-ins and effective coding/tagging of WP sites to help their rankings, but the whole SEO marketplace is constantly in flux as the...
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Are ya Yelping?

There are a gazillion ‘check-in’ apps out there – but which ones really make a difference for your business? Right now, Yelp! is trending big. It was fast on the block and has staying power. Millions used to check-in via Gowalla – but that was about earning badges and not much else. Lots of people use Living Social – but just for good deals – like Groupon, not always good for the business, and just a boon for the consumer. How about using one that’s great for both? That’s what Yelp! is about – and why you should set up a check-in place (if there...
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Things to think about before e-mail marketing

As someone who answers e-mail as part of her full-time job (not just e-mail to me – but to our department and to our entire 2600 employee organization), I am perhaps even more sensitive to the intrusions of e-mail that is unsolicited than just a regular ‘Joe” who gets some SPAM. E-mail marking is very attractive because it is essentially free or very low cost if you use a service and either send a lot of messages and/or have a huge list of contacts… that is, it’s very attractive in a cost perspective to those who are using it. But are you using it rightly? Like the guys...
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Sandwich Signs on People and Street Marketing – A BAD IDEA

They really ramp it up during tax season, but you can see these sign wavers pretty much year around for various businesses. I never have the time to stop to the business to ask the owner what their ROI is – but I’ve always wondered – WHO ON EARTH wants to do business with an outfit that markets like this? The costumes often look dirty and the people inside them look just shy of homeless (sometimes their fridge box can be seen parked around the corner). This marketing style gives me zero faith in the company – it appears they have no judgment. I suppose they may get some...
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Are you a ClientZilla?

Not only am I a web designer (and general all-around geek), I’ve been a professional photographer for over 20 years and have shot quite a few weddings and other events. Wedding photographers are well-familiar with “BrideZilla” – the over-stressed bride (or sometimes groom or mother of the bride- you name it) that becomes completely unhinged on the big day. In order to have a successful end game of your procurement of a freelancer, you want to make sure you’re not venting uncalled-for rage onto your designer/programmer and becoming ClientZilla. If you’re looking for a...
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LinkedIn has been hacked – what does this mean for you & me?

Per this article at the Wallstreet Journal, LinkedIn had a major security breach (although they are denying it) and this has been confirmed by 2 security companies. Not only should you change your password there (you may need to do it twice – read the article), you need to create a formula for yourself that you can remember for creating different passwords for different sites so you don’t end up with your life upside down. These Russian hackers could use the info they got from LinkedIn and try your e-mail with your LinkedIn password to check your e-mail and retrieve ‘lost’...
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